The worldwide chain of fashion stores was founded in 1975 by Amancio Ortega Gaona in the northern part of Spain. Over the years it has expanded to over 52 countries. The fashion retailer features clothes and accessories for women, men and children. The fashion house works with several prominent designers and includes their own labels like Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and Bershka. The Zara Group has been ranked the no.3 fashion retailer in the world and no.1 in Spain. The styles vary from month to month but customers can expect casual to high fashion, including shirts, suits, jackets, shoes, jackets, accessories and undergarments, and at a low price.
It has been hailed as a “true success story in Spain”, by CNN and possibly the most “…devastating retailer in the world” by the Louis Vuitton Fashion Director Daniel Piette. Whatever the general opinion of Zara, the retailer’s impact on the fashion industry is significant. Known as a fashion imitator, they are able to translate the latest looks from the catwalk to the stores in under two weeks - Zara focuses on what they feel the customers want. Their strategy is give the buyers the latest fashion, a variety of styles at a more affordable price. It’s this type of thinking which allows them to produce and distribute their clothing brands exclusively. It’s this set-up which also keeps their prices low.
2011 saw Zara expanding into Australia with three highly anticipated stores. The first outlet is in Westfield Sydney and opened April 21th. A second store opened on June 15th and is a three story space in the Bourke Street Mall in Melbourne. The last and the largest retail store is in the Burnside Village Shopping Center in Adelaide, South Australia. The Zara retail chain includes the latest fashion based on today trends. Their clothing inventory is usually refreshed every 6 weeks, which is something their customers have come to expect. Outlets include both men and women fashions. Each store is divided into section of lower garments, upper garments, shoes, cosmetics and complements. Most store also have a wide range of children’s fashion. Their ranges for women reach into large and plus-sizes.
Shop Zara Online Now! For Collection of shirts, pants, jackets & coats, dresses and more available online today. The retail chain, their complete product inventory is available for online purchases. All colors, sizes and styles are stocked with prices of sales and are specially represented online as well. You can normally find items online the same day (or before) they are released in the stores. Zara makes it possible to be truly stylish on the cheap.