Reebok

Buy Reebok Online Store for shoes for women, men and kids. Reebok clothing & shoes for running, fitness and more. Reebok is an international producer of sports shoes, clothing, accessories and gear. The original company, J.W. Foster and Sons produced it’s first cleat shoes running shoe in 1890. Almost 70 years later Foster’s grandsons renamed the company Reebok and moved the company to London. Reebok was first launched in the US in 1979. The company was absorbed by the sportswear company Adidas in 2005.During their early years, Reebok developed hand-made shoes specifically for professional athletes such as runners. The company supplied England’s team which won the 1924 Summer Olympic games. By the early 80’s Reebok had top sales around the world and used this clout to branch out into new territory. At the time fitness trends across the states were heating up. There was a new emphasis placed on exercise and the new target was women. The new exercise aerobic was just grabbing hold and Reebok had just the gear to compliment this trend. The company released the Freestyle which addressed what the they saw as very important impact to this new market. What Reebok realized which few did not, was that the aerobic movement was important to the industry, that there would be an influx of women into the sports and exercise market and that well-designed sporty footwear was becoming more acceptable as street and casual attire. It was these insights that pushed Reebok to be an industry leader for the next 10 years.Along the way Reebok bought the footwear company Rockport, who were also making waves in the industry with their advance use of new materials and processes in their shoe processes. By the close of the 80’s Reebok expanded throughout Europe with the product being distributed in over 170 countries. During this time Reebok introduced The Pump, which is still a product line today using similar techniques developed close to 25 years ago. Additionally Reebok continued to develop new products for a number of sport activities.

The following years saw the company undertake more competition from other footwear companies. Adidas, Puma and Nike all smaller companies at the time began to gain more attention due to their use in different sport circles. This lead Reebok to move aggressively in courting different sports teams and athletes. Their concept was to partner with established, well-known personalities thereby lending credibility and awareness of their products. In the following years Reebok launched Rbk, which featured products designed and marketing with non-athletic personalities. Rapper Jay-Z was the first to collaborate with an April 2003 release of the S. Cater Collection. The footwear collection was a huge success and was later followed up with a collection by the rapper 50 Cent.

The last ten years has seen Reebok move into more consumer oriented products that target not only sport activities but all aspects of exercise and casual wear. Lines such as CrossFit, RealFlex and ZigTech all are products developed which features advance technologies and patented material processes. The company hails there products as the most advanced developed sport footwear for the in-shape body conscious consumer.

Reebok currently sponsors kits for four Australia Football teams. They currently are the Gold Coast Suns, the Port Adelaide Club, the Richmond Football club and Melbourne Football club.