Reebok
Reebok clothing & shoes for running, fitness and more. It is an international producer of sports shoes, clothing, accessories and gear. The original company, J.W. Foster and Sons produced it’s first cleat shoes running shoe in 1890. The company was absorbed by the sportswear company Adidas in 2005. During their early years, the brand developed hand-made shoes specifically for professional athletes such as runners. The company supplied England’s team which won the 1924 Summer Olympic games. By the early 80’s, the brand had top sales around the world and used this clout to branch out into new territory. At the time fitness trends across the states were heating up. There was a new emphasis placed on exercise and the new target was women. The new exercise aerobic was just grabbing hold and Reebok had just the gear to compliment this trend. The company released the Freestyle which addressed what the they saw as very important impact to this new market.
What Reebok realized which few others did, was that the aerobic movement was important to the industry, that there would be an influx of women into the sports and exercise market and that well-designed sporty footwear was becoming more acceptable as street and casual attire.
It was these insights that pushed it to be an industry leader for the next 10 years. Along the way the company bought the footwear company Rockport, who were also making waves in the industry with their advance use of new materials and processes in their shoe processes. By the close of the 80’s the company had expanded throughout Europe with the product being distributed in over 170 countries. During this time Reebok introduced The Pump, which is still a product line today using similar techniques developed close to 25 years ago.
Additionally Reebok continued to develop new products for a number of sport activities.The following years saw the company undertake more competition from other footwear companies. Adidas, Puma and Nike all smaller companies at the time began to gain more attention due to their use in different sport circles. This lead Reebok to move aggressively in courting different sports teams and athletes. Their concept was to partner with established, well-known personalities thereby lending credibility and awareness of their products. In the following years, the brand launched Rbk, which featured products designed and marketing with non-athletic personalities. Rapper Jay-Z was the first to collaborate with an April 2003 release of the S. Cater Collection. The footwear collection was a huge success and was later followed up with a collection by the rapper 50 Cent.
Reebok in Australia
Reebok currently sponsors kits for four Australia Football teams. They currently are the Gold Coast Suns, the Port Adelaide Club, the Richmond Football club and Melbourne Football club. The last ten years has seen the brand move into more consumer oriented products that target not only sport activities but all aspects of exercise and casual wear. Lines such as CrossFit, RealFlex and ZigTech all are products developed which features advance technologies and patented material processes. The company hails there products as the most advanced developed sport footwear for the in-shape body conscious consumer. Buy the brand in Online Stores for shoes for women, men and kids.