Quiksilver
Quiksilver is one of the world’s largest makers of surfwear, boardshorts and related gear. They were formed in the late 60’s by three friends with the desire to make better surf wear.
The world of Quiksilver was at time where the “hippie” movement was in full mainstream mode with surfing on the forefront. Plane travel was becoming more affordable and surfing was beginning to grab some attention of the public, amateur, professional and the commercial industries. The company soon found a following for their special wear. Quiksilver developed several unique boardshorts. Their first offers used snaps and Velcro which turned out to be a winner among the surfing crowds. The waist was higher at the back than the front so they hugged your back and still hung low on your hips. These were distinctive, functional and comfortable, making them much in demand. From this point the company began apply their unique takes on full and half wetsuits.
Quiksilver’s first major customer was the Melbourne surf shop, Klemm-Bell. This turned out to be the company’s big break and also a very credible one. Melbourne attracted some of the world most well-known and most influential surfers. Their use of products by the brand was akin to endorsing the company’s wears.
Quiksilver in Australia
Today it owns and operates over 800 branded retails stores in major cities across the globe, operating out of countries like Australia, New Zealand, North and South America, Africa, Asia and Europe. The also run Quiksilver Youth stores and specific stores for their sister label which is aimed at active women, Roxy. Since 2008 the brand sponsors or provides support for more than 500 professional and amateur surfers, skateboarders, skiers, and snowboarders. The company has a long history of partnering up with athletes and personalities, to name a few Travis Rice, Tony Hawk, Jeff Hackman, Bob McNight, Bruce Raymond, Shaun Palmer, Mick Cambell, Lisa Anderson, Jack Johnson and Danny Way.
The brand that has become Quiksilver has close ties to every major sports offering their unique products to athletes around the world. Their patented boardshorts can be found exclusively through sports groups such as the NFL. In addition to board sports the brand is the leading apparel and gear outfitter for the most popular Extreme sports. Their success and creditability among athletes has led to the company developing a line of accessories. These include backpacks, luggage, shoes, wallets, watches, sunglasses sandals and hats.
The surf, snow and skate board industry that the brand helped create and the culture embodies now influences all facets of customers’ lifestyle. The brand has ties to sport, music, cinema, television, food, language, art, design and fashion. Shop online Quiksilver for all board sports snowboards, surfboards, & skateboards.