Nike Australia Shop Online: All models classic and new like Air Jordan, Nike+ & Nike 6.0! Nike Inc., originally known as Blue Ribbon Sports was founded in 1964 by the athlete Philip Knight and his coach Bill Bowerman. The company initially distributed the Japanese brand sport shoes, Tiger. 1971 brought the release of the first soccer shoe to carry the “Nike” name. Bowerman is credited with introducing the “waffle” sole to the sportswear scene. Nike’s reach, initially dominate in the US, saw a quick adoption throughout the world.
The Nike logo and slogan, “Just do it” are elements of what makes the sportswear company the world’s leading corporate brands. Throughout its history Nike has promoted itself as the product for athletes. To reinforce this theme, Nike has partnered with athletes, sports teams and organization to promote their product. Nike first secured tennis star Ilie Năstase, to endorse their tennis shoes. Since then Nike has successfully sponsored well known athletes such as Carl Lewis, Sebastain Coe, Andre Agassi, Serena Williams and many more. Nike, first regarded as a track and field product, quickly spread their reach into the world of tennis, soccer, golf and most recently crikcket. Over the years the company has worked with several athletes in the design and development of a variety of products. One partnership which literally made history is the 20 year relationship with Michael Jordon. In addition to the classic “Air Jordan” shoe line, Jordon worked with Nike to develop advertising and market which raised sales and awareness for the brand. Nike over the years has had a special place in youth, hip-hop and urban culture.
In addition to being the world leader in sport related products, Nike has for the last 15 years sponsored a wide array of sporting events, workshops and other initiatives related to youths in sports.
Nike product line encompasses all aspects of sports and sportswear. This includes shoes and apparel for sports, football, running, basketball, tennis, American football, boxing, golf, and cross training for women, men, and children. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding, baseball, football, cycling, volleyball, wrestling, aquatic activities, auto racing, and other athletic and non-professional athletic use.
In 2009 the company partnered with the pioneering brand, Apple, and introduced the Nike+ Sport brand. The product used technology embedded in the shoe to record the distanced ran by the wearer. It also kept a running record of the runner’s time, calorie count and running route map.
Nike shop online for shoes, sportswear, jackets, caps and equipment. With their vast and varied inventory customers are to be sure to get what they need. Keep in mind your measurements (shoe size, pants size, etc.,) and you are sure to find exactly what you are looking to buy. The latest styles, newest collection and all the classic are all just a click away. Online shopping for Nike products allows you the options for choosing size, color and style.