MANGO

MANGO is an internationally famous multinational which designs, manufactures and markets women’s and men’s clothing & accessories. The MANGO concept is a marriage between a quality product, with an unique design and a coherent and solid brand. Providing the modern, urban women and men for their daily needs is the formula the company has developed, adapted and applied in all the countries in which MANGO is available. This has been and remains one of the essential that has led to their commercial success and international prestige.

The company is based in Spain but has a goal to have a MANGO outlet in ever city. They opened up their first store during the mid-80’s in Barcelona’s Paseo de Gracia. In 1992 after investing in improved stocking systems, production and manufacturing processes and improving distribution MANGO opened the 100th store in Spain. The company first introduced lines for women. This included multiple labels existing under the one MANGO brand. The lines include formal, casual, and evening wear, all apparel from dresses to jeans. Also apart of the lines is outerwear, accessories, bags and shoes. MANGO Touch was established as a side line of products which included exclusively accessories.

2008 brought the debut of H.E. by MANGO (or Homini Emerito, which means a man who enjoys his rewards in keeping with his merits). This new lined aimed at the young, fashion-conscious male. With H.E. by MANGO, conceived as a complement to the women’s collection, the company moves towards the concept of the multi-brand store, in which it is possible to encounter collections by different authors and of different styles belonging to the same company. H.E. by Mango line contains jackets, jumpers and cardigans, polo shirts, shirts, trousers, and jeans.

In addition to it’s established lined, MANGO works closely with celebrity entertainers to develop, designed and sale collections. Under the brand Celebrity Lines the company has worked with stars such as Penelope Cruz, Milla Jovovich and Elisabeth Hurley.

In the US MANGO has collaborated with the nationwide retailer, JCPenney by adding in-store section featuring exclusive MANGO products. There are 292 outlets in 42 states. MNG by MANGO is the name of this line and features mid-price apparel for men and women, shoes, bags and selected accessories.

All clothes and product lines are conceived and designed in MANGO’s Spanish design center. MANGO has mastered the art of the fashion business by implementing a worldwide operations all ran from their design centers in Spain. Presently they have over 2,000 stores in 103 countries around the world.