Longchamp

Longchamp Australia for Le Pliage, Planetes and all Longchamp bags online and cheap. Longchamp, a French luxury leather goods manufacturer was formed by Jean Cassegrain in 1948. The son of a tobacco store owner, Jean first designed and produced a fine tailored leather bound pipe kit. This was the beginning of establishing the company’s pedigree and it’s entrance into the world of luxury goods. He soon expanded his collection to include specialized accessories of high-quality, leather bound, lacquered and personalized products.The early goods all bore the Longchamp stamp. After seeing that accessories for smokers was on the decline he decided to create a collection of leather wallets for men. This change in direction was the seed for what would be the companies new direction. Cassegrain produced a small garment holder which was ancestor of today luggage collection.

The Longchamp Story
During the mid-50’s the company had expanded into producing small leather goods like purses, handbags, key chains and small travel bags. Some 20 years later Longchamp opened it’s first boutiques in Hong Kong and Japan, adding to their chains in several major cities. As time went on the company added clothing, starting with scarves and smaller fashion accessories like gloves and hats. Longchamp introduced it’s most popular line of goods, it’s Le Pliage, which was a collection of handbags in khaki, canvas and leather trim. This product proved to be a gamechanger allowing Longchamp to break into the US market.

In 2008 the company released the LM bag, which was a homage to their own historical design from the 70’s. The bag was designed by Jean’s son, Philippe who had taken over as president of the company. From the beginning Longchamp crafted an image of French innovation and luxury. They understood the importance of the bag to women and the need to raise the bar on their production lines. With their new fresh design, the Longchamp bags became objects of fashion on to themselves. The bag was seen as an extension of the owners personality not to mention a key gauge of ones financial worth. With this thinking the company designed and produced a series of bags which broke the molds and captured the hearts of women around the world. The Roseau bag is a prime example of the company breaking the rules and adding to the definition of what makes a good, desirable prodcut. This dedication to the fashion world has led the company’s products to be a must have of any season and can always been found on the catwalks of the most well-known collections. Though, designers are not the only people hot on Longchamp. One can usually find the brands bags on the arms of celebrities such as Madonna, Claudia Schiffer and Lily Cole.

Longchamp has applied it’s experience and knowledge to the manufacturing of more accessories including jewelry, leather bracelets, necklaces and leather bound cases. Starting in 2009 the company debuted their first collection of shoes. This line compliments their already popular ready-to-wear collections of limited products. Longchamp is recognized around the world with their luxury products, being distributed in over 102 countries.

Longchamp Australia Shopping
You won’t find an official Longchamp boutique in Australia, but you can find the brand and products online. In fact this is a better deal since online shops carry a wide selection and at reduced prices. Buy Longchamp cheap online. Many of the online shops offer discounts, ongoing sales, promotions codes and even free shipping. So if you are looking for all things Longchamp then you should browse through these online fashion stores and get ready to save; David Jones, Bluefly, ShopStyle, ASOS and Birdsnest.