Viva La Juicy! Juicy Couture online for perfume, handbags, tracksuits & watches. Juicy Couture was started in 1997 by Gela Nash and Pamela Skaist-Levy, both based in California. The fashion label embraces a glamorous and free-spirited forward attitude. Best known for moving the tracksuit to a level of casual-luxury, they continue to grow bringing along with them a feminine fun outlook of life.
Birth of a Brand
Originally named Travis Jeans, the duo changed the name to Juicy Couture with the goal of creating more feminine, girly clothing and products. Their first offerings were a selection of sporty and casual wear. Their most popular items was the velour tracksuit that gained a large following. This suit was made popular once celebrities such as Madonna were photographed wearing the products. In the beginning their small collections were affordably priced for the general public. Their products were available at few places throughout the US.
Juicy Couture Grows Up
Over the early years Juicy Couture introduced new product lines. The first, in 1999, was Juicy Jeans. This was followed by the re-imagined tracksuit produced in many colors as well as a selection of materials such as cashmere and fleece. They also expanded the design offerings ranging from added hoodies to low-riding draw string pants. 2002 they introduced several items for men and kids. Later additions included bathing suits and accessories for women such as jewelry, perfume, socks, handbags, diaper bags and toiletries. Both Nash and Levy had a love of dogs which eventually lead to the production of dog bags and accessories. The Juicy Couture logo, which is sewn into all their products, consists of two highland terriers holding a shield. Their tag line, “Made in the Glamorous USA”.
The Couture Couture line was introduced in 2006 and contained 20 items of higher priced fashion. This collection was only carried in high-end stores and reflected in a way the change in both the founders lifestyle. This later led to the debut of Choose Sleep by Juicy Couture Intimate Apparel and included lounge and sleepwear.
Today Juicy Couture products are sold in high-end stores and outlets such as Lord & Taylor, Saks Fifth Avenue, Nordstorm and Bloomingdale’s. In addition to the retail stores Juicy Couture has a flagship boutique in New York City as well as several across the United States. Their clothing lines are similar to what they were from the start. feminine, fun and glamorous. Although most of their products are considered high-end in quality as well as price. They have expanded their offerings of children’s products and have a plus-size collection, Extra Juicy. Juicy Couture is recognized and available worldwide in most major cities.
JC in the AU
Although you won’t find a Juicy Couture boutique in Australia, you can find the brand and products online. Everything from clothes, to handbags, to accessories, perfume and watches as well. Buy Juicy Couture cheap online. Most online stores have ongoing sales, discounts and even have free promotional codes which will save on the final cost. So take a browse through these online shops and save; ShopBop, Net-A-Porter, MyTheresa, Revolve Clothing and FarFetch.