Fendi

Fendi Australia Online for perfume, sunglasses, bags, shoes and more. The fashion house Fendi was formed in 1925 when their first handbag and fur workshop was opened in Rome. Edoardo and Adele Fendi partnered to designed exclusive and luxury products. The business quickly grew and began garnering much acclaim and sales soon followed. They are known for the “Baguette” handbags. Over the next 20 years the family business grows incorporated several Fendi family members. It’s this influx of new and younger talent which propels the company to new heights. New product lines are introduced including expanded line for their leather goods and fur fashions. 1950 brings in one the house’s most innovated and influential figure in their history, Karl Largerfeld. This was the beginning of a fashion revolution for the brand. Largerfeld made fur more fashionable by moulding, redesigning and reinterpreting Fendi’s traditional approach. The same approach is applied to the clothing line. This was also the period in which the famous double “F” logo design becomes a prominent feature of all Fendi products.

Fendi Fashion
The first prêt-a-porter collection is debuted created entirely from hand-crafted processes used on fur. The collection is presented in limited edition and relied heavily on the rich history and knowledge of the Fendi fur and leather workshop.

The next game changing product line to be introduced was the Fendi bag. Their bags broke rules and new ground of luxury and style. The created soft, flexible unstructured bags, made of leather which is woven, printed and dyed. This process made the bags more attractive and soft, akin to skin. The impact of the Fendi furs, leather goods and bags gave way to establishing the full Fendi style.

By 1984 Fendi’s line of products includes both men and women clothing. Additional lines encompassed ties, gloves, sunglasses, jeans and house & home products. Around the same time after celebrating it’s 60 years anniversary, the company released their first fragrance, Fendi for Women. One of the original lines, Selleria, is given new life and set to be manufactured using the same processes that Adele had developed when he initially designed the line. This included handbags, leather goods, travel bags all made from cuoio fiore, hand finished and produced in limited quantities.

One of Fendi’s best and most famous product in the Fendi Baguette which was released in 1997. This little bag was made to be carried under the arm and quickly became a must have in the affluient circles. There are over 600 different versions of this bag using various materials and appearing in a variety of colors. The bag had becomes a classic after only a several seasons.

Fendi eventually opened exclusive boutiques in Paris and London. Later they are brought in to the LVMH fashion group that also includes Prada and Louis Vuitton. Today Fendi has over 160 boutiques in some 25 countries around the globe. Although Fendi continues with their clothing lines, their fortunes are clearly being built on their older traditional products, such as their line of furs, fragrances, eyewear, timepiece and luxury writing instruments.

Fendi Australia
To get the Fendi fashion in Australia there are two options. Visit one of two locations in Sydney or Sufers Paradise which both feature the current collections. The second option is to take a look online at one of the many fashion boutiques. The advantage here is that one has the possibilities of finding items from the previous collections. Additionally the items for sale are normally available at a reduce prices and many online stores have free shipping. Fendi can be found on House of Fraser, Browns Fashion, MyTheresa, FarFetch and Overstock.