Doc Martens Australia Online. Dr. Martens boots, shoes. Elena, 1461, Darcie, Kids, Triumph 1914 and more. Dr. Martens, also known as Doc Martens, is a classic footwear brand, considered a traditional British product, but with origins in Germany. The company produces a range of footwear and accessories, but it most famous for their boots. The unique aspect of the boot id it’s cushioned air sole, it’s shape, reinforced trimmed leather and yellow binding. The original Doc Martens’ boot was developed by Dr. Klaus Märtens in 1945. After injuring his foot he needed a boot that was more comfortable during recovery. Thus was born the first version of the boot. Two years later he partnered up with a friend, Dr. Herbert Funck which resulted in the brand being widely sold throughout Germany. Close to 80% of the first years sales where by housewives, who found the shoe to be both comfortable and durable. After years of steady growth the company set their sights on an international market. Forming several licences led to the brand immediate success.
The most important partnering was with the British she manufacturer, R. Griggs Group Ltd. IN 1969 the first Doc Martens boots, the 1460 style, was sold in the U.K. The boot was manufactured in the famous Cobbs Lane factory. The boots popularity drove demand and the brand ended being manufactured at several other plants through the country. The original boot was made of smooth Ox Blood leather with an 8 eyelet tie-up. The shoe became a hit to the blue collar sectors.
The Dr Martens Effect
By the 70’s, skinheads started wearing the shoe grabbing onto it’s German origins as well as the uniformity the shoe gave it’s wearer. This led to a somewhat decline in the shoe as some saw it was becoming a more of a political stance. Though the shoe is still apart of the skinheads mystic, the brand was able to grow beyond that scene. In the 80’s the shoe found a new audience among the punk music scene. The shoe represented an anti-establishment attitude of the rebellious youth culture and subculture creators.
Pete Townshend wore a pair of black 1460s on stage with The Who, as an indicator of his connection with the working class people. This was in an era of flower power and psychedelia, yet in one quick moment Townsend moved the Doc Martens brand to a new level, embedded into the pop-culture movement.
The inventors of the Dr. Martens air-cushioned sole, the Griggs family, youth subculture from the 60’s through to today, they all have something in common – a primal urge to be different. The Doc Martens brand today has close to 100 different models and styles for people to express their individuality. The brand is akin to expressing a rebel thinking and a desire to be different.
Dr. Martens Today
Getting the Dr. Martens style today can be had without booking a flight to the UK. For men, women and kids, Dr. Martens in all designs and styles can be found online for less. Dr. Martens boots, shoes. Elena, 1461, Darcie, Kids, Triumph 1914 and more. There are several online stores which sell Dr, Martens’ products and most offer reduced pricing and free shipping. A few of these stores include; ASOS, General Pants Co, Farfetch and Browns Fashions.