Diesel

Diesel Australia Online for clothing, jeans, sunglasses, perfume, underwear, bags and shoes. Diesel designs and produces luxury fashion for the young adult market and is based in Italy. The company founder and owner, Renzo Rosso founded the fashion house in 1978. The Diesel brand is available in 300 Diesel stores and over 5000 retails chains throughout the world.

The Diesel Story
Diesel is at the fore front for high-end fashion for men and women aged 18-24. The company also encompasses casual fashions. Their product lines features all aspect of young fashion, from jeans to jackets, shoes intimates, and accessories. Diesel is known their creative use of fabrics and manufacturing techniques to develop groundbreaking fashion. They are regarded as innovators, with the ability to set fashion trends.
Diesel’s first international campaign, “For Successful Living”, which presented ironic and sometimes controversial lifestyle situations. The marketing focused less on the clothing and more of the messaging, which presented an alternate cultural thinking. This was anthem to the Diesel philosophy and garnered the company much attention as well as sales. The notation that their brand and clothes didn’t follow traditional trends. Instead they were blazing their own trail. The companies offerings are seen as radical when compared to their rivals.

Diesel Brand
Initially Diesel broke into the market with their take on denim jeans. Creating a wide range of clothes based on the material, producing new designs of top quality. Over the last 20 years the company has expanded their offering in the form of several product lines all under the Diesel brand. Their main line includes high-end fashions that encompasses denim, underwear, footwear, eyewear, fragrances, bags and accessories. They even have a collection of branded bikes and gear to reinforce Diesel as brand for living. Black Gold, was launched in 2007 and focused on the cross of casual-luxury clothing. The is restricted to seasonal collections bags and footwear. Diesel Kid covers fashions for children and baby’s and includes their trademark denim fashions. 55DSL is a offshot brand which covers street and urban culture and trends. Selected artist from around the world are invited to develop t-shirts which are matched up with 55DSL designed clothing. Diesel fashion empire reaches 80 countries around the world. They are also are investors-partners in many well respected fashion brands, DSquared2, Viktor and Rolf, and Vivienne Westwood. The company also has a limited popular house and home line of products which is available at selected outlets.

Diesel Works
Diesel has collaborated with several well-known companies extending their line of products beyond traditional fashion. With Safilo they designed a collection of eyewear which is sleek and clean. Working with L’Oreal they developed a line of fragrances. They’re latest perfume, Loverdose or Love Overdose, is promoted as “beautiful but deadly weapon of seduction made to ignite passions like never before.”  The claim is that it possesses molecules that stimulate the hypothalamus, the part of the brain responsible for attraction and sex. Their line of jewelry and watches are designed and produced in conjunction with Fossil. Diesel Online Store, shop today for Diesel clothes, fragrances, denim, leather and accessories.

Diesel Australia
There are 5 Diesel branded stores in Australia. But no matter where you are in the country you can get the Diesel style by shopping online. The advantage is two fold. First the online shops carry the latest season but also previous collections. All your favorite styles that are no longer available in the actual Diesel stores. The 2nd bonus is that most of the online stores offer discount codes, promo coupons and ongoing sales which will ensure a purchase price which is greatly reduced then what would be paid in the stores. Browse the following online shops for the fashion and style that is all Diesel; SSENSE, Revolve Clothing, FarFetch and the Glue Store.