Calvin Klein
Calvin Klein wnderwear, jeans, watches, perfume, Euphoria, beauty, sunglasses, shoes, suits, bags, dresses & Eternity at CK Australia online. It is an American fashion brand founded in 1968. The company is based in New York City and is currently owned by the American apparel company, Phillips-Van Heusen. Calvin Klein Limited began as a coat shop, producing designs for both men and women. In 1969 Klein’s designs appeared on the cover of Vogue, this led to him 2 years later introducing sportswear, blazers and lingerie. The coming decade saw C.K. Inc., expanding and continuing it’s reach in the fashion world. The seasonal collections expanded for both men and women lines. The company also began branching out into cosmetics, jeans, underwear, sunglasses and products for the home.
In 1978 C.K.was one of the first designers to place his name fully labeled on the back of the jeans. This first line sold over 200,000 in the first week. It also spark the fires of the designer jeans. Early on Calvin Klein reinforced the philosophy behind the brand through creative and sometimes controversial marketing and promotional ads. The first and most famous being the C.K. jeans ad featuring a then 15 year-old Brooke Shields. Other celebrities that have been used for advertising have been Mark Wahlberg, Antonio Sabato Jr., Eva Mendes, Scarlett Johansson and Zoe Saldana. C.K. expanded into retail stores in the mid-90’s, with a presence in most major cities. Today most of the stores have been converted to CK branded outlets leaving the availability of the products to high-end retail chains.
The Calvin Klein Brand
Calvin Klein is famously known for several signature product lines. The brand Collection is its high-end runway intended designs. C.K. Jeans has been around for over 35 years and continues to refresh the basic look and trend Klein originally began. The company’s most well known product is the Calvin Klein Underwear. This line is for both men and women and is highly promoted throughout the world. The brand debuted it’s first fragrance, Calvin for men, in 1981. Since then there have been more than 25 different fragrances released. The most famous being the unisex cologne for both men and women.
Their clothes, as well as most of their products, are known for clean, simple shapes and a subdued use of colors. These trends can be found in all of his collections and have made the company a mainstay in the fashion world. Sublime understatement comes to mind when describing the C.K. look. Currently the C.K. line of products include formal, outerwear and casual wear for men, women and kids, accessories, a range of house and home products and of course underwear. The company has also designed a line specifically for golf sportswear and a line of branded watches and jewelry.
Calvin Klein Australia Online Shopping
There are several Calvin Klein branded boutiques in Australia, but for easy of use and selection the online shops are the key to buying C.K. fashions for less. Where the CK stores carry the current season, online shops have inventory spanning all the highlights of C.K. collections and product lines. Additionally the prices for these products are normally greatly reduced. Look for discount codes, promo coupons and the many sales that appear throughout many of the online sites that service Australia. A few online shops to checkout are Westfield, Shopbop, Net-A-Porter, MyTheresa and Myer.
