Ben Sherman Australia for suits, shirts, shoes and clothing. is a clothing company which produces a range of designer fashions. The company is a leader as a casual wear fashion brand, ranked 4th in the United Kingdom. The designs are naturally cool and are often associated with various music scenes. Ben Sherman fashion features the button down Oxford shirt, a selection of fits and styles created for all men. The fashion lines are supported with variety of products to help complete the Sherman look. The company produces accessories, belts, bags, both causal and formal footwear and sunglasses. The company is often referred to as a lifestyle brand.
Sherman, in 1963, formed the company and launched his first line of button down shirts. The UK culture took hold of the Ben Sherman shirt, loving it for its quality, tight fitting style, its color range and design. It was during this time of a music revolution he provided the style that was being played out on the radio. Acts like The Beatles and the Kinks were the perfect representation of the brand. Soon the Sherman button down became essential wardrobe to a culture that was ironically rebellious.
So every sub-culture group were claiming the shirts as their very own uniform, from the Mods to skinheads. A wave of young men grew who likened the sharp Italian style and called themselves the modernists’ who quickly became known as “mods”. 1975 saw another Sherman shirt to center stage, the button down checkered shirt was the “punks” scene new calling card. These cultural shifts showed the newer younger generations how clothing could be a key indicator of their beliefs and signal their belonging to a culture or movement
With this success Ben opened up his first store in London during the mid-60’s. In 1970 the company produced his first lines of boyswear. He later secures two more stores in London and over the years he establishes more outlets in 35 countries across the globe, including stores in New York. The fashion house’s first line of womenswear debut in 2002.
In Ben Sherman’s own words, “Everyone has a favourite shirt. Some of you have a favourite Ben Sherman. And most people who regularly read Uppers probably have a favourite one and most likely can tell you, without hesitation the where, when and what of their first Ben Sherman.”
Five decades later it is yet again being adopted by a brighter, younger generation and once it again it owes the music for connected to the youth. The brand’s cool element is present in their entire fashion collection and through all their lines of products. It is for this reason that the brand has earned its place as a Great British icon as well as being ever present in our pop-culture.
There are several branded Ben Sherman stores in Australia which offer the latest collection of clothes. But the if you want items from previous seasons which are usually reduced in price then you can have a look online. Shopping over the web is quick and easy and 8 times out of 10 one can save up to 40% on purchases. Make sure you get your size correct, but if you don’t most of the online clothing boutiques have full return policies. Browse these online stores: Birdsnest, Myer, Glue Store, Overstock and David Jones. Be on the look out for discount codes, promo coupons and on site sales to save more money.