Acne Clothing is a creative brand which focuses include fashion and art. The name stands for Ambition to Create Novel Expression. The group was formed by Johnny Johansson in 1996. They are know for their semi-luxury wear as well as their innovated design in denim. The Acne studios, which are the retail stores, are used to market the brand philosophy as well as sale merchandising and carry branded Acne jeans, shoes, boots and more. The company mirrors the concept from Warhol’s Factory as a creative collective designing and producing furniture, music and film, with fashion almost an afterthought. They have been cited by Interview magazine as,”the leading fashion force for the next generation.”
The Acne Fashion…is based on classic jeans and work attitudes. Mr. Johansson, in a roundabout way, compares his work to that of a musician, creating an emotion through color and variations of fit rather than notes and melody. The tone of the brand is a subtle luxury that is understated, which originates from the idea that clothes should feel like an individuals wardrobe. Sharp, easy, familiar, and personal. The result is that nothing overwhelms or dominates anything else, yet every piece is extremely stylish.
Acne was the first major fashion company to see a opportunity and filled it with just 100 pairs of unisex jeans. The jeans were then featured in Elle magazine and became the basis of Acne Jeans. Today they now sells over 300,000 pairs of jeans a year, and led them to explore other products in the fashion lines.
There are 21 Acne studios around the world including in Stockholm, London, Paris, New York, Berlin, Oslo, Copenhagen, and Amsterdam. The brands clothing is available in over 45 countries through 650 stores or retail departments. The Acne fashion line of products include apparel for women and men, outerwear, shoes, bags and accessories. The company is also involved in a wide array of creative projects. These ventures include a film studio, music production and events. Acne also has a fledgling furniture and houseware line of products.
The most recognized non-fashion product produced by Acne is Acne Paper. This magazine is the only form of marketing and promotions that the company uses for its products. Though fashion is featured the main drive of the magazine is creativity. Encompasses art, fashion, photography, design, architecture, academia and culture.
Part of the Acne clothing brand is exploring and experience. To this end Acne Studios have collaborated with many well known and influential people from a variety of industries. In 2008 they teamed up with Bianchi Bicycles to build a fixed gear racing bike in different colors. That same year the designed a line of denim for the fashion house Lanvin. They have developed exclusive jewelry with Mikael Yobel and Husam El-Odeh and launched a separate furniture collection with designer Carl Malmsten.
Acne Clothing Australia
Want a pair of Acne jeans? Or maybe you are looking for the latest boots from this years spring collections. Whatever flavor of Acne you are looking for you can find the exact item, size and color online. Buy Acne clothing cheap online. Browse on of the following online shops and keep an eye out for the drastic discounts. Shop at Westfield, Shopbop, SSENSE, Net-A-Porter or MyTheresa 24 hours day, weekends and holidays.