Abercrombie and Fitch

Abercrombie and Fitch Australia online sale for Kids, Women & Men. Abercrombie and Fitch was originally launched 1892 in New York City as a sporting goods chain. After losing the name and rights through bankruptcy the store chain eventually came under the ownership of the Limited Clothing group. Since 1988 Abercrombie and Fitch has been a casual luxury consumer goods operation, focusing on clothes for women, men and children.

The Abercrombie and Fitch look has been called “neo-preppy” with an edgy attitude. Unlike early rivals like the GAP, A&F positioned themselves as an upscale retailer to the style conscious youth market. This is reflected in the quality and premium priced products. Casual Luxury actually encompasses the concept of higher grade materials such as fine cottons, cashmere and leather and more attention is paid to the production of the clothes. Abercrombie and Fitch Fierce is the latest line of colognes and perfumes.

Over the years A&F has built a brand with a reputation that is both good and bad. The luxury lifestyle concept is played out through all aspect of the company’s marketing and promotions. Their ad campaigns feature actual workers from their outlets who embody the brands fresh faced, youthful appearance that has been commented as being somewhat overly sexualized. Michael Jefferies, the company’s CEO, has referred to the Abercrombie and Fitch image as being a “film” or scenes from an ongoing movie. The clothing is given back stories which give the products an emotional connection to the consumer. Part of the appeal for A&F is its established place in mainstream culture. The masculine young image, while at times can be viewed as elitist and inclusive, has been essential to keeping the brand on the publics’ “radar”. This image has allowed A&F to expand into international high-end markets.

A&F Brands

Abercrombie and Fitch have several sub-brands that make up the chain’s empire. Abercrombie is a classically cool line for kids 7 to 14. Hollister Co. carries the “SoCal”, Southern California concept, for teens 14 through 18 and has a lower price. Gilly Hicks with its “Down Under” theme produces underwear and undergarments for women 18 and up. Ruehl No.925 was targeted at a upscale group of men and women but has sense been discontinued. In addition there is the classic Abercrombie and Fitch product line.

Buy Abercrombie and Fitch Cheap Online

Find Abercrombie and Fitch Australia online, upscale quality at wholesale prices. The A&F product line includes a range of clothing for women, men and kids. The chain has a number of high-end accessories such as hand bags, belts, ties and shoes. A&F in 2010 introduced a line of fragrances for men (Abercrombie and Fitch Fierce, Cologne 41, Colden and Woods) and for women (8, Perfume 41, Wakely and Classic). Getting the Abercrombie and Fitch style online has never been easier. In Australia Abercrombie and Fitch can be purchased online at great prices. Most of the online stores offer deep price cuts and discounts. Online shoppers can find Abercrombie and Fitch at; ASOS, Birdsnest, Overstock, House of Fraser and Westfield.